So I have a real-life busienss I am doing SEO for. Been looking over my competitors links. I can't help but notice a few paid directory links. Now; paid links have recently been spanked as we all know. But this seems to be a prevalent theme amoungst my competitors; paid directory backlinks. They aren't in the footer, but they're paying to be listed on the site.
Do you reckon that if we do the same thing, we'll get spanked? Or are they just lucky?